ENTREPRENEUR KIM DUK YOUNG – THE JOURNEY TO BUILDING BROS KOREA 1980s INTO A LEADING BRAND

ENTREPRENEUR KIM DUK YOUNG – THE JOURNEY TO BUILDING BROS KOREA 1980s INTO A LEADING BRAND

In the dynamic landscape of economic integration, establishing a reputable, sustainable brand that earns market recognition is no easy feat. Entrepreneur Kim Duk Young, Founder & CEO of DYK GLOBAL Co., Ltd., has tirelessly worked to position BROS KOREA 1980s as a symbol of Korean culinary excellence in Vietnam. In recognition of his significant contributions to the restaurant and service industry, he has been honored with the title of "Outstanding Entrepreneur of Vietnam 2025" under the "Vietnam Leading Brands 2025" program. This prestigious initiative is organized by the Vietnam Union of Business Development Science, the Asian Economic Research Institute, the Competitive Index Assessment Institute, and the National Media Group Corporation.

 

The Journey of Building a Prestigious Brand

Founded with the mission of delivering an authentic Korean dining experience, BROS KOREA 1980s is more than just a restaurant—it is a cultural space that recreates the vibrant atmosphere of the 1980s. From its inception, Kim Duk Young has been committed to three core values: premium quality, exceptional service, and unwavering dedication to customer satisfaction. These principles have propelled the brand’s continuous growth, expansion of its customer base, and strong market presence.

Being recognized as a "Vietnam Leading Brand 2025" is a testament to the solid development of BROS KOREA 1980s. This accolade not only acknowledges the quality of its products and services but also underscores the company’s commitment to compliance with legal regulations, strict adherence to quality management, environmental sustainability, and corporate social responsibility.

 

Overcoming Challenges in Building a Successful Business

Receiving recognition in such a prestigious program is not merely an achievement but also reflects the stringent criteria businesses must meet. To attain this title, DYK GLOBAL Co., Ltd. had to demonstrate business efficiency, with year-over-year revenue growth and sustainable development for at least two consecutive years. Additionally, the company had to ensure excellence in customer care policies, employee welfare, corporate social responsibility, and strict legal compliance across all operations.

Reflecting on this journey, Kim Duk Young shared: "Building a brand is not just about opening a restaurant; it is a long-term process of earning trust from customers, partners, and the community. The most important factors are maintaining consistent quality, continuous innovation, and prioritizing the customer experience."

 

The Vision of an Outstanding Leader

As a resilient and responsible leader, Kim Duk Young has not only effectively managed the business but also integrated science and technology into operational processes, applying international standards to enhance service quality. Moreover, he places significant emphasis on employee welfare, providing opportunities for skill development and fostering a culture of creativity in the workplace.

Beyond the domestic market, BROS KOREA 1980s and DYK GLOBAL Co., Ltd. are setting their sights on expanding into the broader Asian market, aiming to elevate the brand as a proud representative of Korean cuisine in Vietnam and beyond. With a sustainable business strategy, long-term vision, and the relentless dedication of CEO Kim Duk Young, the brand is poised to further solidify its position in the coming years.

The "Vietnam Leading Brand 2025" award and the "Outstanding Entrepreneur of Vietnam 2025" title mark not only a significant milestone but also a powerful motivation for DYK GLOBAL to continue its growth trajectory, delivering greater value to customers, employees, and the wider community.